Why FloDesk has evolved to be the best email marketing platform for therapists to create newsletters
As a FloDesk partner, I get you 25% off your first year!
Listen, I get it. A newsletter platform is just one more thing you have to do on top of the pressure to do social media, keep up with your psychology today profile, and all of the other marketing advice that you get on a day to day basis from the internet.
But I’m here to tell you that email marketing is still one of the strongest pieces of marketing you can do for your business, even over social media. Newsletters are a direct link to your users’ inboxes. You might think everyone is getting too many emails, but that’s not true: people are getting too many emails that they don’t want…and not enough of the emails they do want. And your audience? They do want your exact knowledge and information.
Take me for example. I’m a Type-A, insane, high energy achiever who deals with boatloads of anxiety. I do have a therapist, but what if I didn’t? Or, what if I was also interested in joining an anxiety group, or doing a brain intensive, or to help connect my friends to other therapists with anxiety. If I’m not on social media, how else might I learn about you?
Newsletters are a powerful way to connect with your audience, and have them even start forwarding your emails to their community.
I believe FloDesk is the best newsletter marketing platform out there, specifically for therapists and therapy practices. I’m big on platforms, so much so I’m known as being the girl who loves trying out new things. I’ll switch and move platforms in a blink of an eye, because I absolutely want to use the best platform for me at all times. I’ve gone from HoneyBook to Dubsado a thousand times, I use Whereby instead of Zoom, and I’ve changed task managers a million times (but I’ve settled with Notion). And despite that love of switching and moving platforms, I’ve used FloDesk literally for years and years without even a small desire to switch.
They’ve been my #1 for my email without me even thinking about changing from them.
Coming from me, that’s a big deal.
Are any therapists actually sending newsletters these days?
YES, they are. I have worked with dozens of therapists and therapy practices, and they absolutely do. You might think, “I don’t need an email: I just want a small caseload and once it’s filled, I’m good to go.” But you never know how your practice or business will change in the future. Perhaps you want to start offering groups, or trainings, or retreats. Maybe you want to open up supervision to other therapists. No matter how your practice will grow, an email newsletter is a good idea.
Here are a few examples of my favorite clients and how they’re utilizing their emails to connect with their audiences:
What do I even talk about as a therapist / therapy practice in my newsletter?
Practice updates: new team members, practice happenings, news mentions. Maybe you got a table to promote at a local festival or you’re hosting a mental health event.
New openings for caseloads: do you need 1-2 more people? Looking for a better fit for your caseload? Have a new intern that needs to fill their caseload? Shoot out an email with openings!
Your own writing + tips: your newsletter is also a space for you to connect with your audience via the teachings, philosophy, and ethos that you encompass as a therapist. Maybe you want to give holiday tips for navigating stressful family situations or tips about dating in the spring.
Introduce new programs and offerings: if you nurture an audience even if your caseload is full, you might have new programs someday like groups, or a retreat, or an intensive. Therapists do so much, and your practice will grow with you, with FloDesk there to help every step of the way.
Here’s why I think FloDesk is particularly suited for therapists, especially since the addition of their new suite of tools.
1- FloDesk is beautiful, simple, and easy to use. It’s pretty much foolproof for anyone. (And I know my therapy clients sometimes have a hard time with all the tech out there. After all, you’re a therapist, not a digital tech expert.)
FloDesk has beautiful templates you can start with, and their drag-and-drop builder makes it very, very easy for you to design your email. As a designer I whiz through creating my emails, but for my non-designers, there’s not really a way to mess it up. They have a flexible builder that allows you to use your designs to speak directly to your audience.
And, oh yeah, they’ve connected with Canva as well. This means you can connect your Canva graphics directly to FloDesk, and they’ll auto-update. That’s a huge deal. This means you can design headers and graphics directly in a platform you already know and simply connect it, rather than having to go through the effort of downloading and uploading. Huge win.
In addition, you have these design features:
Upload your custom brand colors to make your emails align with your branding
Upload custom fonts for special sections (I don’t recommend custom fonts everywhere, but for headers, they’re really nice)
Use their templates to make beautiful emails without having to be creative!
2- FloDesk has new transparent pricing that’s aligned with where therapists are audience-wise.
If you have under 1,000 on your email list, which most of my therapists do as they’re starting out, then FloDesk is only $19/mo to start out with (and you get 25% off your first year with my link). Comparably, that’s pretty danged cheap when converting just one client means you’re closer to filling your caseload. Every platform costs something, and FloDesk is comparable in pricing and monthly cost.
Here’s a new huge thing: just starting out, and you only want to collect emails? FloDesk lets you create an account and pay nothing until you’re ready to send your first newsletter. That’s right, they have a new $0 plan that lets you join up, get people subscribed, and you only have to pay and start your subscription whenever you’re ready to send. This means you can collect emails and start to build your list without having to worry about when your first email will be.
Yeah, you can’t beat this. FloDesk’s new pricing is transparent, easy, and a no-brainer for small businesses to scale easily.
3 - FloDesk makes keeping up with your audience + segmentation easy peasy.
To those who are new to newsletter marketing, a segment is essentially an organized list that your followers fall into. This means if you see individuals, couples, and families, you can have a list for each of them! That way, you could write targeted emails to just that audience.
Have a new couples counseling opening? Only email your list for couples.
Need a new individual for a new hire? Only email your individual therapy list.
By segmenting, you’r able to niche your content down to only hit the audience who needs to hear it - and FloDesk makes that crazy easy.
4 - FloDesk is going to scale with your therapy practice
FloDesk offers an insane suite of integrations, workflows, checkout, and more. If you end up scaling: offering supervision and trainings, hiring new team members, or even opening up another practice, you’ll be able to grow with FloDesk.
You can keep it simple, of course. FloDesk will be there for you if you only want to send out a newsletter or two each month and if you have an audience that’s small but mighty. I myself only use it for a workflow or two and to send out consistent, monthly newsletters. But if you wanted to grow? They have the tools to back you up.
Right now, FloDesk integrates with:
Shopify
Canva
Bookfunnel
Interact
Marvelous
Session
Involve.me
BDOW!
Mediavine
HoneyBook
Coming soon:
ManyChat
ThriveCart
This is a crazy list (I myself use the HoneyBook integration to ensure clients get added to my updates list) and knowing them, they’ll only continue to add more to this list.
Overall, FloDesk is an incredible newsletter platform specifically for solopreneurs, and that includes you, therapists.
You’re in good hands with this platform. Even though I’m a FloDesk partner, I would never promote a platform I didn’t trust for my users. (Because, after all, it’s good business for me if my users are happy with my recommendations!) . It’s a flexible platform that allows you to stay small, by keeping a tight email newsletter list, or to grow by offering checkout and workflows for any future programs you may have.
I have trusted FloDesk for years and have grown my list to 3,000+ subscribers across multiple segments, and it absolutely helps me scale in a sustainable way. Plus, I’ve never felt frustrated using the platform: it’s always been easy to use, seamless, and actually fun.
You can use my link here to get 25% off of your first year. This way, you can try it out while getting used to it. And you can always book some time with me or reach out to have me help you upload your brand as well!
*I am a FloDesk partner and all of my links are affiliate links for the platform. I may get a kickback at absolutely no cost to you, and I never recommend platforms I don’t completely trust.
